Commercial impact report · Dutch service businesses
What Could Missed Enquiries Cost Your Business?
A transparent scenario report for Dutch contractors and local service businesses.
One missed enquiry does not automatically mean one lost project. But when a suitable prospect cannot quickly understand the service, trust the work or complete the next step, the potential commercial value can be meaningful. This report combines published Dutch project-value ranges with transparent booking scenarios to show what may be at stake.
This report does not calculate actual lost revenue. It shows illustrative scenarios using published project-value ranges and clearly labelled Milestones assumptions.
What is a suitable enquiry?
An enquiry that matches the business’s actual service, service area, likely project scope and customer intent.
Not every suitable enquiry becomes a booked job. The calculations below therefore use three editable booking scenarios.
The value behind one suitable enquiry can be meaningful
The bathroom-renovation working example below shows how project value and a transparent booking assumption combine. It is an illustration, not a prediction.
Illustrative scenario only. These values are not guaranteed revenue and do not prove that any business is currently losing enquiries.
What different projects may be worth
These are national reference ranges, not regional quotes. Actual prices depend on project scope, materials, labour, VAT treatment and the individual provider.
Indicative Dutch national project-value context
All ranges share one €0–€20,000 scale. The categories have different scopes and are not directly equivalent.
View accessible data table
| Service type | Low | High | Scope | Sources |
|---|---|---|---|---|
| Small-to-medium internal renovation | €1,900 | €17,500 | Representative internal renovation projects | [19] |
| Complete bathroom renovation | €4,000 | €20,000 | Simple through extensive bathroom renovation | [9][10] |
| Tiling project | €675 | €3,200 | Representative 15 m² tiling project | [19] |
| Residential paving | €900 | €3,000 | Representative 30 m² paving or terrace project | [14][15] |
| Residential painting package | €300 | €1,600 | Medium residential painting work | [12][13] |
| Flat-roof project | €2,000 | €4,800 | Representative 40 m² flat-roof project | [11] |
| One-off cleaning project | €80 | €280 | Approximately four to eight hours | [17] |
Published Dutch guides commonly place garden installation around €50 to €100 per m², with considerably wider ranges for more extensive projects.[16]
VAT treatment is service-specific. Belastingdienst guidance must be checked against the work and qualifying property; not all renovation work uses the reduced rate.[8]
What one suitable enquiry may represent
Representative project value × assumed booking rate = illustrative expected booked-revenue value per suitable enquiry. Milestones modelling assumption
Illustrative expected booked-revenue value per suitable enquiry
View accessible data table
| Niche | Representative value | Conservative 10% | Working 20% | Upper 35% |
|---|---|---|---|---|
| Contractor / renovation | €8,000 | €800 | €1,600 | €2,800 |
| Bathroom renovation | €9,750 | €975 | €1,950 | €3,413 |
| Tiling | €1,275 | €128 | €255 | €446 |
| Paving | €1,950 | €195 | €390 | €683 |
| Painting | €950 | €95 | €190 | €333 |
| Roofing | €3,100 | €310 | €620 | €1,085 |
| Cleaning | €180 | €18 | €36 | €63 |
Illustrative scenario only. These values are not guaranteed revenue and do not prove that any business is currently losing enquiries.
Calculate what missed suitable enquiries could be costing your business
Choose your service and assumptions to see the potential booked revenue those missed enquiries could represent each month and year. This is a scenario, not a measured loss.
What those missed enquiries could represent
2 × €9,750 × 20% = €3,900 per month
Bathroom renovation · €9,750 representative project value · 2 missed suitable enquiries · 20% booking assumption
Bathroom renovation scenario table
| Missed suitable enquiries per month | 10% scenario | 20% scenario | 35% scenario |
|---|---|---|---|
| 1 | €975 | €1,950 | €3,413 |
| 2 | €1,950 | €3,900 | €6,825 |
| 4 | €3,900 | €7,800 | €13,650 |
Four missed suitable bathroom enquiries in one month could represent approximately €3,900 to €13,650 in potential booked revenue under these assumptions. This is not a claim that the business has actually lost that amount.
Commercial context and practical improvements by service
Each card leads with what two missed suitable enquiries could represent in the 20% working scenario. Open it for project values, friction points and practical improvements.
Contractor and renovation€1,900–€17,500 published range€3,200 two missed enquiries at 20%
Observable friction
- Broad lists covering unrelated trades
- Small work and larger renovations are not separated
- No project examples by category
- Generic quote request
Practical improvements
- Group services around project types
- Separate small jobs from larger renovation work
- Add project scope and examples
- Collect budget, location and photos
The wide band combines representative smaller internal projects through larger kitchen-scale renovation work. Direct research URL remains tied to the existing research record. [19]
Bathroom renovation€4,000–€20,000 published range€3,900 two missed enquiries at 20%
Observable friction
- Full renovation and tile-only work appear together
- Limited completed-bathroom evidence
- No process explanation
- No photo upload or project-specific form
Practical improvements
- Separate complete renovations from smaller work
- Show relevant completed-project evidence
- Explain consultation and quotation
- Allow plans or photos to be submitted
Published guide ranges vary by size, inclusions and finish. The €9,750 value is a selected model input. [9][10]
Roofing€2,000–€4,800 40 m² reference€1,240 two missed enquiries at 20%
Observable friction
- Emergency work mixed with planned replacement
- Roof type is unclear
- No structured damage or photo submission
- Service area is difficult to identify
Practical improvements
- Separate urgent repair and replacement routes
- Group services by roof type
- Add photo upload
- Clarify inspection and callback process
This model uses a specified 40 m² flat-roof reference, not a general roofing average. [11]
Paving and landscaping€900–€3,000 paving reference€780 two missed enquiries at 20%
Observable friction
- Maintenance mixed with full garden projects
- Paving and complete garden design are not distinguished
- Project images lack scope descriptions
- Service area is unclear
Practical improvements
- Separate maintenance, paving and complete garden work
- Add project categories
- State approximate scale or scope
- Make site-visit or quote route obvious
Full garden installation may be materially higher and varies too widely to use the same fixed model without project-specific inputs. [14][15][16]
Painting€300–€1,600 published range€380 two missed enquiries at 20%
Observable friction
- Interior and exterior work mixed together
- No visible property or project examples
- VAT wording is unclear
- No simple way to specify rooms or surface area
Practical improvements
- Separate interior and exterior services
- Show work by property or surface type
- Explain quote inputs
- Ask for photos and approximate scope
Werkspot publishes approximately €30–€50 per hour and €25–€45 per m²; Homedeal provides additional interior and exterior rate context. [12][13][8]
Cleaning€80–€280 published range€72 two missed enquiries at 20%
Observable friction
- Residential and commercial cleaning mixed together
- Frequency and minimum duration unclear
- No booking or callback route
- Service area is unclear
Practical improvements
- Separate one-off, recurring and business cleaning
- Clarify frequency and service scope
- Add callback or booking request
- Show service area clearly
Cleaning is materially lower-ticket and often hourly. Recurring work may change commercial value, but lifetime value cannot be modelled without private data. [17]
Where a suitable enquiry may be lost
Each stage can create a point of friction. The possible outcomes below are qualified scenarios, not claims that abandonment definitely occurs.
Find the business
Service area or main category is unclear.
The prospect may not recognise the business as relevant.
Understand the offer
Services are broad or poorly grouped.
The prospect may not know whether the project fits.
Trust the work
Photos lack context or completed-project proof.
The prospect may continue comparing.
Choose the next step
Contact routes compete without a preferred action.
The prospect may postpone or choose an easier route.
Submit enough information
The form collects little project information.
The enquiry may be incomplete or need extra follow-up.
Receive a clear response
The next step and expected response are not explained.
The prospect may remain uncertain after submitting.
Connect each friction point to practical commercial context
Unclear service positioning€1,950 potential value at 20%
Complete renovation, tiling-only work and smaller repairs appear as one broad offer.
A suitable prospect may not know whether the project fits.
For a bathroom business, €1,950 in the 20% working scenario.
Separate complete renovation, tiling-only work and smaller plumbing or repair work.
Weak project presentation€1,600 potential value at 20%
Photos without project category, scope or explanation.
The visitor can see work but may not know whether it is relevant.
For a contractor, €1,600 in the 20% working scenario.
Add project category, scope, location type, completed work and relevant images.
Unclear service area€620 potential value at 20%
Different or incomplete service-area information across public channels.
A suitable prospect may not recognise the business as locally relevant.
For a roofing business, €620 in the 20% working scenario.
Generic enquiry form€1,950 potential value at 20%
A general message box with no project-specific prompts.
The route may feel less useful and produce incomplete context.
For a bathroom business, €1,950 in the 20% working scenario.
Collect service type, project location, approximate scope, preferred timing and optional photos. This does not guarantee higher conversion.
Competing contact routes€390 potential value at 20%
Phone, WhatsApp, email and forms compete with equal emphasis.
The preferred action is less clear and may be postponed.
For a paving business, €390 in the 20% working scenario.
Choose one primary action and retain phone or WhatsApp as clear secondary routes.[3]
Missing next-step explanation€36 potential value at 20%
A submit button without an explanation of what follows.
Uncertainty may remain even after the enquiry is submitted.
For a cleaning business, €36 in the 20% working scenario before any recurring-work context.
Explain what happens after submission, what information is reviewed and when contact can be expected.
A focused enquiry-flow report is coming soon
The next version will let you select the statements that match your website and receive useful results based on those choices—not just a number out of ten.
Personalised results based on your enquiry flow
Your selections will be turned into a concise view of the clearest strengths, the friction points worth reviewing and the most relevant next steps. When ready, this will connect to a focused intake rather than showing an incomplete score.
Find out what one missed suitable enquiry may represent for your business
Milestones can review your public website, Google presence, project presentation and enquiry route, then prepare a concise Local Opportunity Report with the three most commercially relevant opportunities.
How the figures were created
How the figures were created
- Project ranges come from published Dutch market guides.
- Representative values are selected model inputs.
- Booking rates of 10%, 20% and 35% are Milestones assumptions.
- Monthly values equal missed suitable enquiries × project value × booking assumption.
- The model estimates potential booked-revenue value, not actual loss.
Important limitations
- No private analytics were used.
- No actual lost enquiries were measured.
- Project value is not profit.
- Booking assumptions are not market benchmarks.
- Website friction does not prove a prospect abandoned the process.
- Local prices may differ; quotes depend on scope and inclusions.
View numbered sources
Accessed 13 July 2026. Marketplace guides provide published commercial context, not audited transaction data.